A recent interview with Motoaki Tanigo has revealed new insights into how Hololive Production is navigating rapid growth within the evolving VTuber industry. The discussion, published through the internal media outlet COVERedge, outlines management perspectives on company expansion, talent support, and improving communication with fans.
Here are some of the most important points highlighted in the interview.
1. Managing Rapid Growth in the VTuber Industry
Tanigo acknowledged that the VTuber industry has expanded much faster than many companies initially expected. As one of the largest VTuber agencies globally, Hololive has experienced significant growth in both audience reach and talent roster.
However, this expansion also brings operational challenges. According to Tanigo, the company must carefully balance scaling its business while maintaining quality support for its talents and ensuring stable production systems.
2. Strengthening Support Systems for Talents
A key focus discussed in the interview was improving the internal support structure for Hololive talents. As the number of streamers increases, Cover Corporation aims to provide stronger assistance in areas such as:
Content production support
Event management and logistics
Mental health and well-being
Technical infrastructure for streaming and concerts
Tanigo emphasized that VTubers are the heart of the business, and maintaining a sustainable working environment is essential for long-term success.
3. Improving Communication With the Community
Another topic raised in the interview was communication with fans. Tanigo admitted that in the past, some company decisions were not always clearly explained to the community.
To address this, Cover plans to increase transparency and improve how information is shared, helping fans better understand the reasoning behind management decisions and company policies.
4. Expanding Hololive as a Global Entertainment Brand
Hololive is no longer just a streaming agency. Tanigo highlighted the company’s broader vision of developing Hololive into a global entertainment brand that includes:
Live concerts and large-scale events
Music production and original songs
Animation and media collaborations
Merchandise and brand partnerships
The goal is to transform VTubers from purely online personalities into multi-platform entertainers.
5. Preparing for the Future of the VTuber Industry
Finally, Tanigo discussed the importance of adapting to an industry that continues to evolve. As competition grows and technology advances, Cover Corporation plans to invest in new formats, tools, and experiences that can keep Hololive at the forefront of digital entertainment.
While the VTuber market is becoming increasingly competitive, Tanigo expressed confidence that Hololive’s focus on talent development, global expansion, and community engagement will remain its core strengths.
Overall, the interview offers a clearer look at how Cover Corporation is thinking about the future—balancing rapid industry growth while continuing to support the talents and fan communities that built Hololive’s success.
