Nintendo’s highly anticipated next-gen console, the Nintendo Switch 2, is facing an indefinite delay in China, making it the first country where the launch has been officially postponed. According to a report from Nikkei (via WccfTech), this decision stems from concerns over market demand and the regulatory environment, which has always posed a unique challenge for international gaming companies.
Pricing Controversy and North American Delays
The road to the Switch 2’s global launch has been far from smooth. A wave of backlash emerged after fans reacted negatively to the console’s unexpectedly high price, including premium pricing for several launch titles. This pricing controversy forced Nintendo to delay pre-orders in the United States, citing the need to evaluate the impact of tariffs imposed by the Trump Administration on major manufacturing countries like Japan and Vietnam.
Shortly after the U.S. announcement, pre-orders were also delayed in Canada, indicating broader supply chain and cost-related concerns. Still, these setbacks had not impacted the full-scale launch plans—until now.
Why China Is Different
China is a notoriously difficult market for gaming hardware, with strict regulatory approvals and shifting consumer preferences. Nintendo’s decision to delay the Switch 2 there is reportedly a strategic move to evaluate long-term demand before allocating major resources. The company has not provided a new launch window for the region.
Adding to the uncertainty, Nintendo has confirmed that it will shut down the Nintendo Switch eShop and end online services in China by 2026. This move signals a broader operational retreat from the region, as Nintendo looks to streamline global support while possibly rethinking its China-specific strategy.
What’s Next for the Switch 2?
While Chinese gamers face an indefinite wait, the Nintendo Switch 2 is still on track for a global launch in late 2025, including in key markets such as Japan, the United States, and Europe. The new console promises major upgrades in performance, display, and game library—but its initial rollout has already shown how global trade policy and regional regulations can directly impact gaming timelines.
Stay tuned with us As Nintendo continues to adapt, fans and analysts alike will be watching closely to see how the company navigates future challenges—and whether China will eventually see the Switch 2 hit its shelves.