Sony Group Corporation announced in its fiscal year 2025 third-quarter financial report (October–December 2025) that its Music & Video Media Platform segment recorded revenue of 75.6 billion yen, marking a 14.1% year-on-year increase. This achievement represents the division’s fifth consecutive quarter of double-digit growth.
The segment, centered around Aniplex Inc., encompasses anime production, game publishing, and video and music content distribution. Sony highlighted that, in addition to the strong box office contribution from Demon Slayer: Kimetsu no Yaiba – Mugen Castle Arc Chapter 1, the performance of Fate/Grand Order significantly exceeded internal projections.
Notably, Fate/Grand Order celebrated its 10th anniversary in July 2025, a milestone that further boosted engagement and in-game spending. Despite intensifying competition within the live-service and modern gacha gaming market, the decade-old title continues to demonstrate remarkable staying power.
Industry analysts point out that FGO’s sustained success highlights the strength of its intellectual property and the enduring loyalty of its global player community. In an era where many live-service titles struggle to maintain long-term momentum, FGO’s consistent revenue contribution stands out as a rare achievement.
Sony’s continued growth in the Music & Video Media Platform segment underscores the strategic importance of cross-media IP development. By leveraging anime adaptations, theatrical releases, and mobile game ecosystems, Aniplex has built a synergistic model that reinforces both brand recognition and financial performance.
As competition intensifies across entertainment and digital content markets, Sony’s latest quarterly results signal that well-established franchises—when supported by strong community engagement and multimedia expansion—remain powerful drivers of sustainable growth.
