Simon Cowell, the iconic television personality best known for his brutally honest critiques on shows like American Idol, The X Factor, and Britain’s Got Talent, has shocked fans by diving headfirst into a very different kind of talent hunt — the world of rare Pokémon cards.
From Talent Shows to Trading Cards
For decades, Cowell has been a defining figure in the entertainment industry, famously shaping the careers of global stars and delivering memorable one-liners as a talent show judge. Beyond television, he’s also made appearances in films like Shrek 2 and Scary Movie 3, and is actively involved in philanthropy. But now, Simon’s pursuits have taken a surprising turn — into the booming Pokémon Trading Card Game (TCG) market.
A Surprise Appearance at Cards & Collectibles Convention
On June 15, Cowell was spotted at the Cards & Collectibles Convention in London, where he was seen purchasing high-end Pokémon cards. One of the most notable transactions came from OnFire Trading Cards, a vendor who posted a now-viral image on Instagram of himself shaking hands with Cowell after a big purchase.
According to the seller, Cowell “was picking up all sorts” of rare cards, including an Alternate Art Rayquaza VMAX graded PSA 10 — a coveted card in the community that can fetch prices upwards of $2,700.
A New Hobby or Strategic Investment?
While some fans are surprised by the Simon Cowell Pokémon card collection, others see it as part of a larger trend. High-profile celebrities like Logan Paul, Steve Aoki, and Post Malone have all embraced rare trading cards — blending nostalgia, passion, and smart investing.
Given Cowell’s sharp business instincts and eye for value, it wouldn’t be surprising if he views the card market as a new frontier for collectibles and asset growth.
What’s Next for Cowell’s Collection?
There’s no word yet on whether Cowell will showcase his collection publicly or make future appearances at card conventions. But based on his debut at the London event, he’s certainly serious about the hobby — and might just be the newest unexpected face in the world of high-stakes card collecting.
Simon Cowell’s appearance at a trading card convention and his impressive purchases prove that even the most unlikely celebrities can become part of the Pokémon TCG boom. Whether it’s for love of the game or as a lucrative investment, the Simon Cowell Pokémon card collection is a story fans and collectors alike will want to watch unfold.