The Jakarta International Convention Center (JICC) once again buzzed with excitement as myBCA Indonesia Comic Con x Indonesia Anime Con 2025 officially kicked off. Organized by Panorama Media, the two-day event serves as a dynamic crossroads where Western and Eastern pop cultures unite under the theme “Pop Culture Crossover Celebration of The Year.”
The opening ceremony featured remarks from Andita Tirtawisata, Director of PT Panorama Media; Lulu Anwar, Project Manager of myBCA ICC x INACON 2025; Andhika Permata, Head of Jakarta’s Tourism Office; and Irene Umar, Deputy Minister of Creative Economy of the Republic of Indonesia.
This collaboration between the government, industry leaders, and creative communities underscores the growing maturity of Indonesia’s pop culture ecosystem and its readiness to compete on the international stage.
Pop Culture as a Platform for Growth and Collaboration
In her opening remarks, Andita Tirtawisata, Director of PT Panorama Media, reaffirmed the company’s commitment to supporting Indonesia’s creative economy through world-class exhibitions.
> “We believe pop culture is not just entertainment—it’s an economic engine that generates new opportunities and strengthens cross-sector collaboration. Through myBCA ICC x INACON, we aim to contribute to Indonesia’s creative growth while giving young creators a global stage to showcase their talent,” said Andita.
Meanwhile, Andhika Permata, Head of the Jakarta Tourism Office, emphasized the event’s role in positioning Jakarta as a creative and youth-friendly city.
> “Jakarta is not only an economic hub—it’s a space for creativity and innovation to flourish. ICC x INACON reflects the city’s collaborative spirit, presenting Jakarta as a center for urban culture and a rising pop culture destination in Asia,” he explained.
Irene Umar, Deputy Minister of Creative Economy, added that the event is part of the October Creative Festival, an initiative by the Ministry of Tourism and Creative Economy (Kemenparekraf) to boost the national creative industry’s contribution to GDP.
> “We aim for the creative economy sector to contribute around 8–8.4% to the national GDP by 2029. Events like this bring together creators, communities, and industries, allowing local IPs and characters to grow globally. Through the October Creative Festival, we want to showcase that Indonesian creativity is not only culturally rich but also globally competitive and economically impactful,” said Irene.
Synergy Between Brands and Industry: From Gaming to Lifestyle
Private sector involvement was strongly felt through engaging brand activations and immersive digital experiences.
As the main sponsor, BCA (PT Bank Central Asia Tbk) introduced exciting promotions, including cashback offers up to IDR 200,000 for transactions via QRIS at the myBCA and Esports Academy Booths. This initiative connects finance and creative industries, providing seamless and secure digital payment experiences tailored for the youth.
According to Lulu Anwar, Project Manager of Indonesia Comic Con and Indonesia Anime Con, cross-brand collaboration is key to delivering a richer visitor experience.
> “Pop culture today takes many forms—from games, comics, and films to lifestyle brands. This year, we’ve brought together numerous partners to strengthen this creative ecosystem and deliver the best experience for fans,” said Lulu.
Official partners include Pop Mie as the Official Instant Noodle Partner, Chitato Lite as the Official Snack Partner, and Cocobit as the Official Flavored Drink Partner, bringing youthful energy to the event’s culinary zone.
From the gaming and tech sectors, brands such as Rexus, AMD, Sony, Lenovo, and Samsung also joined the lineup, powering up the Gaming Experience Zone at myBCA ICC x INACON 2025.
Programs and Highlights
This year’s myBCA ICC x INACON 2025 features a variety of exciting programs, including the Raya Cosplay Championship, gaming competitions, exclusive merchandise and collectibles showcases, movie panels, creative workshops, talk shows, and portfolio reviews for aspiring creators.
The event also hosts a stellar lineup of cosplayers, creators, and professional comic artists, including Katto (TH), Kameaam (ID), Azulacan (ID), Gerard Jason (ID), Gilbert Jovan (ID), Acky Bright (JP), Sunny Gho (ID – representing AKSI), Bryan Valenza (ID), Sami Basri (ID), Aswin Siregar (ID), and leading creative studios such as Leker Meses, Archfriends, and Novarium.
Over the course of two days, JICC becomes a gathering place for thousands of fans, creators, and communities to celebrate the spirit of “Unleashing Your True Self” through pop culture.
Tickets and Information
Tickets for myBCA Indonesia Comic Con x Indonesia Anime Con 2025 are available at the following prices:
IDR 130,000 — 1-Day Pass
IDR 225,000 — 2-Day Pass
IDR 110,000 — Cosplayer Pass
IDR 500,000 — VIP Cosplayer Pass