The Los Angeles Chargers have once again proven their flair for creativity by unveiling their 2025 NFL season schedule through a full-length video made entirely in Minecraft. The team released the nearly five-minute masterpiece via their official X account, showcasing a voxel-packed journey that combines football, humor, and pixel-perfect artistry.
should we REALLY make our schedule release video in minecraft?
yes yes yesyes
yesyes yes yes yes
yes yes yes yes yes
yes yesyes yes yes
yes yesye yes yes
yes yes yesyes pic.twitter.com/gxk31Dql5L— Los Angeles Chargers (@chargers) May 15, 2025
Minecraft, developed by Swedish studio Mojang, is the world’s best-selling video game, known for its procedurally generated 3D worlds where players build, craft, and explore. As of 2025, the game boasts around 170 million monthly active players, and Mojang recently rolled out a May 2025 snapshot update for Java Edition featuring atmospheric fog improvements and changes to projectile targeting.
The Chargers’ use of Minecraft reflects not only their deep connection to gaming culture but also a smart marketing strategy to engage younger, digitally native audiences. The video follows in the footsteps of the team’s now-iconic anime schedule release from previous seasons and features elaborate builds, mock fights between coaches, sponsor nods, and even a chaotic chicken jockey.
Key matchups in the schedule include a Week 1 face-off against the Kansas City Chiefs and a much-anticipated Week 14 battle with the Philadelphia Eagles. Every opponent is represented in blocky brilliance, with clever inside jokes and Easter eggs scattered throughout.
By blending sports and gaming, the Los Angeles Chargers continue to set the standard for innovative fan engagement. Their Minecraft schedule reveal isn’t just a marketing stunt—it’s a celebration of how pop culture, fandom, and digital creativity can collide to create something unforgettable.