ASUS has officially confirmed that the ROG Xbox Ally and ROG Xbox Ally X handhelds will hit the market on October 16, 2025, coinciding with the start of Gamescom 2025, where visitors can get hands-on experience with the upcoming Xbox-themed devices.
ROG Ally Series Timeline
The original ROG Ally debuted in June 2023, designed to capture the growing interest in Windows-powered handheld PCs. Its successor, the ROG Ally X, launched 13 months later, offering enhancements such as more RAM, larger internal storage, and a significantly bigger battery. During the June 2025 Xbox Games Showcase, ASUS and Microsoft revealed Xbox-themed variants for both devices.
Release Date and Pre-Order Details
The firm release date of October 16 was officially announced at the start of Gamescom 2025. Early leaks from insider Billbil-kun had suggested this timeline, though pre-orders were initially rumored to begin on August 20, which has been clarified as TBA by ASUS and Microsoft.
Availability Details:
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Release date: October 16, 2025
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Pre-order date: To Be Announced
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Pricing: To Be Announced
ASUS has confirmed the handhelds will launch in North America, Europe, Asia, and the Middle East. Leaks suggest prices could be around €599 for the ROG Xbox Ally and €899 for the Ally X, but official pricing is still unconfirmed.
Why Gamers Should Be Excited
The ROG Xbox Ally series promises a premium handheld gaming experience with seamless integration for Xbox and PC titles. With Gamescom 2025 offering the first public demos, gamers can experience the performance upgrades, sleek design, and Xbox-themed features firsthand.