
GameStop is turning a headline-grabbing PR blunder into a meaningful act of goodwill by auctioning off the now-infamous Nintendo Switch 2 stapler — the same office tool that unintentionally damaged customer consoles during launch day. But this time, it’s not about damage control — it’s about doing some real good.
📦 The Stapler Incident That Went Viral
When the Nintendo Switch 2 launched on June 5, it was one of the most anticipated hardware drops in recent gaming history. Packed with new features like GameChat support, mouse control compatibility, and major internal upgrades, the hybrid console flew off store shelves almost instantly.
But amid the fanfare, one GameStop location made a now-notorious mistake: using a stapler to attach receipts directly onto console packaging — accidentally puncturing the screens of multiple Nintendo Switch 2 units in the process.
The incident went viral, and the retailer faced immediate backlash. Customers were understandably upset, and social media memes exploded. The stapler, once a mundane office item, became a symbol of retail mishandling.
💡 GameStop Flips the Narrative
Rather than sweep the controversy under the rug, GameStop leaned into the chaos — and turned the moment into a charitable opportunity.
On July 12, GameStop announced via its official Twitter/X account that it would be auctioning off the actual stapler involved in the mishap. The auction, now live on eBay, will donate 100% of proceeds to Children’s Miracle Network Hospitals, a nonprofit that supports over 10 million sick children annually across 170 hospitals in North America.
“We stapled it, we owned it, now we’re using it for good,” GameStop’s cheeky post read.
🏥 Supporting a Worthy Cause
Children’s Miracle Network Hospitals is the largest organization of children’s hospitals in the U.S. and Canada, providing more than 32 million treatments every year. From life-saving surgeries to daily care for chronic conditions, the organization plays a crucial role in pediatric healthcare.
By turning a PR mistake into a high-profile charity auction, GameStop is helping fund vital treatments for children who need them most.
👏 Community Reactions
The move has drawn praise from fans and critics alike, many commending GameStop for owning up to its mistake with humility and humor.
“That’s how you handle a PR fail. Admit it, flip it, and help people while doing it,” one user commented on Twitter.
The bid for the stapler is already climbing, with fans eager to own a piece of gaming history — and do good in the process.
🎮 A Redemption Arc Worth Celebrating
In the unpredictable world of retail and gaming, mistakes happen — but how a company responds can define its reputation for years. With this creative and heartfelt move, GameStop has turned a misstep into a mission, reminding the industry that even a stapler can be a force for good.