Global interactive entertainment brand HoYoverse today announced that the Zenless Zone Zero, the urban fantasy action RPG by HoYoverse, and J.Chicken, Indonesia’s beloved fried chicken brand, will be collaborating to bring a limited-time food campaign inspired by the vibrant designs and unique styles of Zenless Zone Zero to fans. Running from 13 June to 15 July 2025, Operation Yum will deliver a flavor-packed offline experience for Proxies and food lovers alike in Indonesia!
In celebration of the upcoming Version 2.0 of Zenless Zone Zero, this food collaboration will showcase beloved agents Anby, Burnice, upcoming agents and the leader of Yunkui Summit, Yi Xuan, across packaging, store decor, merchandise and meal combos, that will captivate and delight fans.
Limited Edition Combos to Enjoy
There will be 3 limited edition menus that Proxies can enjoy during the collaboration period. Each Combo will also come with a Scratch Card with in-game item codes that Proxies can redeem for in-game rewards, while official limited-edition merchandise such as keychains and characters standees will come with the Joy Agent and Joy Bangboo Party combos. All promotional items with the combos are first come first served.
In addition, 6 flagship J.Chicken stores across Indonesia will be fully themed with decorations inspired by Zenless Zone Zero, while 30+ additional J.Chicken outlets nationwide will also offer the collaboration menus and rewards.
Graffiti Hunt Across Indonesia
Apart from the food collaboration, Zenless Zone Zero will also be launching a nationwide Graffiti Challenge from June 6 2025. Working with local professional street artists, graffiti inspired by the aesthetic of Zenless Zone Zero will be coming to seven major cities across Indonesia.
These graffiti will support TikTok’s AR filter – which will reveal hidden Bangboos when used on the graffiti. Proxies are invited to hunt for these graffiti, count the number of Bangboos hidden within, and share their discoveries on social media with the hashtag #BerburuBangboo and #UltahZZZ.
Proxies who participate in the challenge will stand a chance to win PS5, ZZZ official merchandise, Polychromes and the Grand Prize of a HP Gaming ROG Phone 9FE!
With Season 2.0 around the corner, Operation Yum and the Graffiti Challenge are the perfect ways for Proxies in Indonesia to immerse themselves in the world of Zenless Zone Zero and celebrate the one-year anniversary of the game!
For more updates on Operation Yum and the Graffiti Challenge, please visit Zenless Zone Zero’s official social channels, the official website and follow @ ZZZ_ID on X.

About Zenless Zone Zero
Zenless Zone Zero is HoYoverse’s urban fantasy ARPG, in which a calamity called the “Hollows” has destroyed modern society. New Eridu, the last remaining metropolis, has risen against the odds amidst this destructive catastrophe to become the last bastion of modern civilization. In the game, players assume the role of a “Proxy” accompanied by unique characters as they explore Hollows, battle enemies, complete commissions, and reveal the mysteries behind New Eridu.
About HoYoverse
HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
Our community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.Pushing the boundaries of imagination, we consistently explore cutting-edge game development Zerotechnologies and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields. In the future, we will continue to expand our conZerotent production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other regions.