As anticipation for the Nintendo Switch 2 reaches a fever pitch, Nintendo is making a strategic move to ensure smoother supply: a new partnership with Samsung Electronics to ramp up production and prevent the stock issues that plagued the original Switch launch.
Samsung Joins Forces With Nintendo
According to a recent Bloomberg report, Nintendo has turned to Samsung to manufacture key processors for the next-gen console. With Samsung’s advanced chip production capabilities, Nintendo now targets 20 million Switch 2 units by March 2026 — a substantial increase from the previously announced 15 million.
This partnership is a calculated response to the unprecedented demand and pre-order chaos that has left many fans empty-handed. First-wave pre-orders sold out within minutes, echoing the frustrating shortages seen during the original Switch’s early months in 2017.
Pre-Order Woes and Supply Strategy
Consumers trying to secure a Switch 2 during the initial pre-order windows have reported frequent outages and limited stock, sparking fears of another prolonged shortage. Nintendo, however, seems determined not to repeat history. By enlisting Samsung’s support, it aims to maximize manufacturing output and stabilize global supply.
This isn’t just a reactive decision — it’s a forward-looking production strategy. Whether the demand truly exceeds Nintendo’s early estimates or the company is simply over-preparing, one thing is clear: the partnership with Samsung represents a major step in meeting global demand.
What This Means for Gamers
The increased production goal — 20 million units through March 2026 — signals confidence that the Switch 2 will be a core part of Nintendo’s next era. Beyond the upgraded chipsets, expectations for the Switch 2 include:
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More powerful processing for better performance
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An OLED display (possibly supplied by Samsung)
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Improved graphics
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Backward compatibility with current Switch games
The collaboration could also result in faster distribution and more stable stock at launch, giving fans better access to the console during its rollout.
Looking Ahead
Nintendo’s proactive strategy and alliance with Samsung show that the company is prioritizing availability and production efficiency in response to high market demand. With the Switch 2 expected to be a cornerstone of the 2025 gaming market, this partnership could help ensure a strong start — and perhaps even avoid the shortages that haunted its predecessor.