Square Enix has officially paused select product pre-orders across North America, citing growing uncertainty surrounding international tariffs reintroduced under President Donald Trump’s current administration.
The announcement, made via the official Square Enix North American store, follows the escalation of Trump-era economic measures aimed at renegotiating trade deals. This includes a sweeping set of tariffs implemented on April 2 — dubbed “Liberation Day” by Washington — which imposed universal duties across all imported goods.
📌 “In light of ongoing international tariff uncertainties, we have decided to temporarily pause some new merchandise pre-orders,” reads the statement from Square Enix’s store, published on April 9.
🇺🇸 Not Just the U.S. — All of North America Affected
Contrary to early reports suggesting a U.S.-only impact, Square Enix’s decision affects the entire North American market, including Canada and Mexico. This means fans across the region could face delays or cancellations for physical pre-orders of merchandise, limited editions, and collectibles.
📦 What Triggered the Decision?
The catalyst appears to be the recent economic policy shifts under Trump’s renewed presidency. On April 2, the administration launched a new wave of universal tariffs — shortly followed by a partial pause on reciprocal tariffs on April 9. While this truce excludes China, which still faces a staggering 145% total tariff, it has created chaos for import-heavy industries like gaming.
Square Enix, which relies on international manufacturing for many of its physical goods, finds itself caught in the regulatory crossfire.
🎮 Products That May Be Affected
While Square Enix hasn’t released a detailed list of affected products, fans speculate that high-ticket items such as collector’s editions, figurines, plushes, and limited-run physical game bundles are likely impacted. Digital game pre-orders remain unaffected and are still available through the Square Enix digital storefront and third-party retailers.
📉 Economic Impact on Gamers
Trump’s second-term trade push has revived the same protectionist measures from his previous presidency. The return of unpredictable tariff structures means companies must either eat the costs, delay product launches, or pass increased prices onto consumers — none of which bode well for the average gamer or collector.
Square Enix’s swift decision suggests they’re attempting to mitigate both pricing volatility and logistical headaches for fans.
🛒 What Should Fans Do?
For those in North America eager to secure upcoming releases:
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Subscribe to the Square Enix store newsletter for restock updates.
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Consider digital editions or purchase physical copies via third-party retailers (if available).
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Monitor international stores, but factor in increased shipping costs and customs duties.
The suspension of pre-orders by Square Enix marks a significant fallout from the revival of Trump’s aggressive tariff stance. As the administration’s trade policies continue to evolve, the gaming industry — and its devoted fanbase — is bracing for more turbulence.