Mihoyo has currently announced something surprising because, at this time, an event called HoyoFest 2025 will be held in 6 countries and 6 cities in July 2025 and also with various events that will be present soon with several other interesting surprises. All events will be held in Southeast Asia on July 24 – 27, with the following schedule and locations:
Indonesia: July 24 – 27, 2025, 10:00 – 21:00, Surabaya Convention Center (SCC)
Malaysia: July 24 – 27, 2025, 10:00 – 20:00, Pavilion Exhibition Centre Bukit Jalil, Hall 1 & 2
Thailand: July 24 – 27, 2025, 10:00 – 20:00, The Mall Bangkapi, MCC Hall
Philippines: July 24 – 27, 2025, 10:00 – 20:00, SMX Convention Center Manila, Hall 3
Vietnam: July 24 – 27, 2025, 09:00 – 20:00, Sky Expo, Hall A5
Singapore: July 25 – 27 July 2025, 10:00 – 20:00, Suntec Singapore Convention & Exhibition Centre, Hall 406CXD
HoYo FEST Artist Alley, which was originally introduced in Indonesia and Vietnam in 2024, will now be available for the first time in all Southeast Asian countries. HoYo FEST Artist Alley provides an opportunity for artists to showcase and sell merchandise and artwork inspired by HoYoverse games, such as Genshin Impact, Honkai: Star Rail, Zenless Zone Zero, and Honkai Impact 3.
In addition, this year there will also be an additional stage event, where cosplayers, performers, and artists can showcase their talents on the HoYo FEST stage.
Registration for the Artist Alley and Stage Events opens today. Interested creators can register via the following link:
Registration Artist Alley
Registration Pertunjukan Panggung
Registration Pameran Cosplay:
Registration Pameran Fan Art