If a recent retail listing is to be believed, the upcoming Grand Theft Auto 6 could be one of the most expensive mainstream games ever released. A Swedish retailer, BrackCH, briefly posted a listing for GTA 6 that showed a price translating to approximately $115 USD. While it’s likely a placeholder, this has reignited concerns and speculation that Rockstar Games may be eyeing a $100+ price tag at launch.
GTA 6 was listed for more than $100 by a reputable Swiss retailer before the listing was removed.
Could tariffs affect video game prices, and would you still pay that much for it? pic.twitter.com/HKC74NHdwF
— GTA 6 Countdown ⏳ (@GTAVI_Countdown) April 6, 2025
Long-Awaited and Possibly Costly
Grand Theft Auto 6 is still without an official release date at the time of this writing, but Rockstar has previously stated it’s aiming for a Fall 2025 launch. If that timeline holds, it would mark 12 years since GTA V — a huge gap in one of gaming’s most iconic franchises.
The long development cycle and massive hype could explain a higher price point. With games like Mario Kart World already priced at $90 physically and $80 digitally, fans are bracing for a possible industry-wide shift toward more expensive AAA games.
Could $100 Be the New Normal?
While Rockstar has not officially confirmed the price of GTA 6, the BrackCH listing suggests that $100 or more could be a real possibility. Industry experts believe that publishers are testing the waters with higher prices, especially for blockbuster titles with massive production budgets and global fanbases.
The $115 listing may include a special edition, or simply be a placeholder — a common practice among retailers prior to an official announcement.
The Bigger Picture
With inflation, development costs, and growing expectations for open-world games, many believe that $70 may no longer be the ceiling. GTA 6 may become the first big-name title to officially break the $100 barrier — or it could simply be a victim of overeager retail listing.
Until Rockstar makes a formal announcement, everything remains speculative. But if the trend continues, $100+ games could soon become the norm, not the exception.
Whether the BrackCH listing was a mistake or a preview of things to come, it’s clear that Grand Theft Auto 6 is already making waves — in both excitement and concern. As fans eagerly await more official details, one thing is certain: GTA 6 is shaping up to be Rockstar’s boldest move yet — in more ways than one.